Why are you offering free anti-scratch and anti reflective lenses

We are extremely proud of our frames and lenses, the only reason they cost less is because of our business model. We eliminate all the unnecessary elements of the supply chain to provide high quality glasses without the excessive prices. There is no reason glasses should cost more than a phone because of a brand imprint on the temple area, particularly when the same materials and styles are sold for a fraction of the price.

That is also the reason we offer anti-scratch and anti reflective properties on all of our lenses for the exact same price.